Seventh GenerationConcentrated Laundry Detergent, Stain Fighting Formula, Fresh Lavender scent, 40 oz (53 Loads)

I love this product. It cleans well, smells heavenly and most importantly - it doesn’t bother my skin!It is a bit expensive but I get it anyway because of its mildness.

I'm trying to lead a healthy, non-toxic lifestyle.I've tried a few different detergents. This one I'll give like a 4. It cleans your clothes. Good there's no fragrance, it doesn't irritate my skin. It has totally clean ingredients.The price is right for the amount you get and you don't need a lot.It lasts a long time. Falls a little bit short of a 5 star review. There is one ingredientThat i'm not too fond of, but all in all I do recommend

I love this detergent! It’s fragrance-free, gentle on sensitive skin, and tough on stains. It cleans my clothes without any harsh chemicals, and I feel great knowing it's an eco-friendly choice. A little goes a long way, making it cost-effective too. Definitely a must-have for anyone looking for a safe and effective laundry detergent!

functional, hypoallergenic, neutral smell. there are some chemicals i don’t love in here but i want my clothes to actually get clean so i opted for this detergent.only complaint is that it doesn’t really get stains out of clothes.

Fresh natural lavender scent. Cleans well too

Seventh Generation Concentrated Laundry Detergent in Free & Clear Fragrance-Free formulation has become a staple in my household for several reasons. As someone with sensitive skin, I appreciate its gentle yet effective cleaning power. It effectively removes stains and odors without causing irritation or triggering allergies, making it suitable for the whole family.The detergent is plant-based and free from synthetic fragrances, dyes, and optical brighteners, which aligns with my preference for eco-friendly products. The concentrated formula means that a little goes a long way, making it cost-effective per load compared to other brands.I also appreciate Seventh Generation's commitment to sustainability. The detergent's packaging is made from recycled materials and is designed to be recyclable, reflecting their dedication to reducing environmental impact.However, while it performs well on everyday laundry, some users may find that it doesn't tackle tough stains as effectively as more heavy-duty detergents. Additionally, the lack of fragrance may not appeal to those who enjoy scented laundry products.In conclusion, Seventh Generation Concentrated Laundry Detergent is an excellent choice for anyone seeking a reliable, eco-friendly detergent that's gentle on skin and the environment. It combines effective cleaning power with a commitment to sustainability, making it a standout option in the market.

This is the only detergent I can use due to skin allergies. It is very gentle. Great cleaning too. Rinses out well too. Never had a problem. Get scent free for added skin safety.

They changed the cap design and its awful. The lines on the new cap are impossible to read without a bright light at the right angle and the cap is prone to leakage and build up, you cannot touch the cap without getting detergent on your hands. The OLD cap was easy to ready as it was transparent with large clear lines and it was designed with the measuring cup in the middle of the cap so that you did not and up with detergent leaking/dripping out and onto the cap threads.The detergent is fine, it has worked well for me for 8 years and counting. I boost white loads and heavy soil loads with oxiclean and its quite effective.I hope Unilever will change the cap back or give it another re-design with some product testing.