--- product_id: 253789813 title: "HOOKED" price: "€ 31.30" currency: EUR in_stock: true reviews_count: 13 url: https://malta.desertcart.com/products/253789813-hooked store_origin: MT region: Malta --- # Top #10 in Marketing & Management 4,000+ rave reviews, 4.6⭐ avg Compact, travel-friendly format HOOKED **Price:** € 31.30 **Availability:** βœ… In Stock ## Summary > πŸ“š Hooked on success: Build products people can't live without! ## Quick Answers - **What is this?** HOOKED - **How much does it cost?** € 31.30 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [malta.desertcart.com](https://malta.desertcart.com/products/253789813-hooked) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Proven by the Pros:** Endorsed by Eric Ries & Rory Sutherland, this book is a must-have for visionary product leaders. - β€’ **Portable Powerhouse:** Compact design perfect for busy professionals on the go, ensuring you never miss a moment of inspiration. - β€’ **Data-Driven Insights:** Backed by years of research and real-world case studies from top tech giants like iPhone & Pinterest. - β€’ **Master the Hook Model:** Unlock the 4-step secret to creating addictive products that keep users coming back. - β€’ **Boost Customer Engagement:** Learn how to build habits, not just users β€” turning casual customers into loyal advocates. ## Overview HOOKED by Nir Eyal is a top-ranked, research-backed guide that reveals the psychology behind habit-forming products. With a 4.6-star rating from over 4,000 readers and endorsements from industry leaders, it equips product managers, marketers, and founders with actionable strategies to drive customer engagement and build lasting user habitsβ€”all in a compact, travel-friendly format. ## Description A Must-Read For Everyone Who Cares About Driving Customer Engagement' Eric Ries, Author Of The Lean Startup'The Most High Bandwidth, High Octane, And Valuable Presentation I Have Ever Seen On This Subject' Rory Sutherland, Vice Chairman, Ogilvy And Mathernir Eyal Reveals How Successful Companies Create Products People Can'T Put Down - And How You Can Too Why Do Some Products Capture Our Attention While Others Flop? What Makes Us Engage With Certain Things Out Of Sheer Habit? Is There An Underlying Pattern To How Technologies Hook Us? Nir Eyal Answers These Questions And Many More With The Hook Model - A Four-Step Process That, When Embedded Into Products, Subtly Encourages Customer Behaviour. Through Consecutive "Hook Cycles," These Products Bring People Back Again And Again Without Depending On Costly Advertising Or Aggressive Messaging.Hooked Is Based On Eyal'S Years Of Research, Consulting, And Practical Experience. He Wrote The Book He Wished Had Been Available To Him As A Start-Up Founder - Not Abstract Theory, But A How-To Guide For Building Better Products. Hooked Is Written For Product Managers, Designers, Marketers, Start-Up Founders, And Anyone Who Seeks To Understand How Products Influence Our Behaviour.Eyal Provides Readers With Practical Insights To Create User Habits That Stick; Actionable Steps For Building Products People Love; And Riveting Examples From The Iphone To Twitter, Pinterest And The Bible App. Review: Very nice book - New info , adds up to my knowledge ❀️ Review: Good read for anyone who wants to understand how to build a robust product or service. - I am still reading the book, however so far I like this book as it opens up a unique thought process of focusing on products that build a habit in users. This will make the products successful. Techniques and case studies mentioned are quite valuable. ## Features - PENGUIN GROUP - Ideal for a bookworm - Compact for travelling ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,355 in Books ( See Top 100 in Books ) #6 in Business Research & Development #9 in Marketing #10 in Management Science | | Customer Reviews | 4.6 out of 5 stars 4,091 Reviews | ## Images ![HOOKED - Image 1](https://m.media-amazon.com/images/I/81L8JOVXJtL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Very nice book *by M***M on 25 November 2024* New info , adds up to my knowledge ❀️ ### ⭐⭐⭐⭐⭐ Good read for anyone who wants to understand how to build a robust product or service. *by P***H on 1 July 2021* I am still reading the book, however so far I like this book as it opens up a unique thought process of focusing on products that build a habit in users. This will make the products successful. Techniques and case studies mentioned are quite valuable. ### ⭐⭐⭐⭐⭐ Very insightful *by A***R on 28 April 2023* Helped me gain a lot of knowledge on habit forming products ## Frequently Bought Together - Hooked: How To Build Habit-Forming Products by Nir Eyal - Hardcover - Bloomsbury Indistractable: How To Control Your Attention And Choose Your Life - Atomic Habits: An Easy & Proven Way To Build Good Habits And Break Bad Ones --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://malta.desertcart.com/products/253789813-hooked](https://malta.desertcart.com/products/253789813-hooked) --- *Product available on Desertcart Malta* *Store origin: MT* *Last updated: 2026-10-30*